Tel: +1. 772. 492. 1550 [email protected]

Leadership, International Talks & Consultancy

Welcome to James Cooke Enterprises, Vero Beach, Florida.

History speaks to us about Leadership. The lessons and stories of the past have never been more relevant than they are today. Globalisation, Geo Politics and the challenge of a world expanding and changing rapidly at every level makes a new collaboration of knowledge and understanding ever more urgent with every passing day and new threat.

So welcome to a collaboration with James and Andrew to help you and your organisations fly.

James pioneered leadership consulting throughout the UK and Europe. Today James Cooke Enterprises LLC brings History, Psychology and Management Experience to help build Leadership on Boards, in Teams, and with individual Leaders. –

JCE are affiliated to A-Speakers International Speakers Bureau a global speakers bureau headquartered in Europe and with offices in New York and North America.

This site will introduce you to James’s work through short films, through excerpts from his talks, through his writings and through his book “Understanding Leaders”.  Please explore the site, enjoy it, use it, and don’t hesitate to get in touch.

Latest news


This summer report is going out at a strange and contradictory moment. Business here in Florida is excellent, the pipeline and plans are exciting, the portfolio thriving... and the rest of the world is going to hell in a handbasket!So here's the thing -...

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Video updates

We have just posted two new videos to YouTube. You can find James's presentation at the Vero Beach Marketing Summit here, and his presentation of the acclaimed talk "Europe In Crisis" to Marine Bank & Trust here.

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New Video Announcement

We have posted today the third video in "The Making of Our Time" series. Entitled "Crisis In Europe," it can be viewed here.

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New Video Announcement

We have posted today the second video in "The Making of Our Time" series. Entitled "China, The United States & World War III," it can be viewed here.

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New Video Announcement

We have posted today the first video in "The Making of Our Time" series. Entitled "The Franco-Prussian War - The Beginning of The End for Europe," it can be viewed here.

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Early 2019

The Club Managers Association of American (CMAA) has asked James to propose a second talk following his success in their San Francisco World conference in 2018. He will give "Winning Presentations". The next MAA Conference will be in Nashville.

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May 2018

James gave a very well-received talk on "Successful Strategic Planning" to the Rotary Club of Vero Beach. We are planning more talks to business clubs and associations.

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Expanding Communications

Our Facebook page has been initiated. It gives regular blogs from both James (Thought for Monday - geo politics) and Andy (Thought for Wednesday - a specialist finance column). Please send in your comments.

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Making it work’ your guide to running a successful business

Making it Work – Part 9 – Planning Success

I am holding a Spring workshop on Strategic Planning in San Francisco and have just completed the presentation. We will put it on the web in March. In the meanwhile here are some of the thoughts that emerged: The Plan is above all the leadership team’s recipe for...

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Making it work – Part 8 – Market research

Someone once said he knew 50% of Market Research was a waste of money – his problem? He didn’t know which 50%! Well perhaps this will help. The first , second and third focus of successful leaders is people. People who are your clients and customers, who could be...

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Making it work – Part 7 – Guard your cash

Think “Gutter Up”. Look to “Cheat”. “Guard Your Cash” – three thoughts for today. “Gutter up” – every time you agree to something ask yourself “would I spend my own money on this?” if not – why not? If yes, how solid are your reasons and could you do it more cheaply?...

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Making it work – Part 6 – Love and fear

I mentioned Murphy’s Laws the other day and some of you have written to ask for more detail. Well, I found them some years back in Washington DC – stuck on the bathroom mirror in an office suite. Here they are: Murphy’s Laws. If anything can go wrong, it will. Nothing...

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Making it Work – Part 5 – Delegating

At the core of any successful team is a leader able to delegate clearly and in a way that wins hearts and minds, attracts enthusiastic support. Here’s how to do it: Decide what you want accomplished, to what end, by whom, by when. Know in detail what success will look...

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Making it work- Part 4 – Keeping it simple

You have the dream, the plan and you are facing the brutal facts, but gradually you come to see there is so much to do, so many details to watch. As Murphy’s law warned everything ultimately goes pear shaped. How to hold it all together! Time to set down your own...

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Making it work – Part 3 – Brutal Facts

It is one thing to have a dream, even to have formed a plan – it is quite another to execute it. Most of us think we could have been a contender – if only…but then something got in the way, made us pause, slowed us down, we never got there …if only. So, here’s the...

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Making it work – Part 2 – Having a Dream

Your life, your career, your own fulfilment – they are all part and parcel of each other. But first, to be fully fired up, you need a dream that will inspire you and attract others. What will success look like for you in three* years time? Be realistic: if you are...

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Making it Work – Part 1 – The Sweet Spot

To get started – first things first. These notes are going to be about your career, your job, your company – what you do most of your time. Set aside sleeping and home and these are by far the most important things in your life. Some law firms today want 2000 billable...

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Recent talks

China, the United States, and World War III

Was Churchill the greatest Englishman?

The British Navy the back bone of its Empire.


James Cooke

Andrew Sowers

James Cooke Enterprises LLC was formed by James Cooke and Andrew Sowers to coordinate the growing  and unique leadership business.


The last thing you say shoud be a question. What do you think?


The quicker you discover a bad prospect - the quicker you devote your time to good ones.


Success is proportionate to: -1. The need for what you do. -2. Your ability to do it. -3. The difficulty of replacing you. Think about it, James.


Selling is not about making macho cold calls - it is about having a business development machine to win. Here are the stats: 1% of cold calls turn into sales. 15% leads turn into sales. 55% referrals turn into sales. 80% personal introductions turn into sales. Plan...


"What you do and say at the start of your presentation more than anything else will determine the outcome."

Biz Tip of the Day

Don’t send birthday or Christmas cards to your prospects – call them with a personal greeting. Far more impactful and it may open a new conversation without you having to initiate it. How do we archive these thoughts so that a reader can access them all in due course....

Biz Tip of the Day

If someone does not have a problem you can solve, you do not have a prospect. Think about it. Hilton Johnson, CoachTrainer

Biz tip of the day

The more times you can get your prospects to say yes to minor questions ("Does that sound fair enough?", "Do you like what you've seen so far?"), the more likely they will say yes to your major closing questions ("Are you ready to get started?", "Are you ready to go...

Biz Tip of the Day

If someone does not have a problem you can solve, you do not have a prospect. Think about it. Hilton Johnson, CoachTrainer

A collaboration of knowledge