Tel: +1. 772. 492. 1550 [email protected]


ames CookeAs a professional coach and strategic advisor James Cooke works with senior executives, helping them to excel, to work together constructively and supportively.  He helps them to lead effectively, to motivate, to improve key skills and to manage people – transforming businesses and the people that make them what they are.

His new book “Understanding Leaders” is immediately available via Amazon.


A study into the psychology and management of powerful leaders and why they often & inevitably fail.

Over the last 25 years, he has advised the British Government, the EU, local authorities, Universities and corporations.

James has served four Government appointments, first as Director of the Micro Electronics Awareness Programme for Britain,  then the Director and Founder of the CBI – Special Programmes Unit, and later as Member of the Arts Council of Great Britain, and Director of the National Health Service for Oxfordshire. His involvement with Government since the late 1970s has focused on Training, Strategic Development, Unemployment, Inner City Development and Health.

“Every Director should have a coach – someone you can speak with in confidence. James understands business and has a PhD in people. He has an uncanny knack of helping me see the wood from the trees. “

In the last 20 years James has been coaching through his own firm, which is associated with the Consultant Psychology Departments of Guys and Kings College Hospitals in London.

As humans we we talk! that's what we do. But how do we connect?

He is based in Florida but shares his time in London and the UK.  This website provides a great deal of information about his work and ideas for improving your own organisation.  His book, Understanding Leaders, can be bought online from here, and we encourage you to dive in and see for yourself that understanding people can be critical to your success. Look also at his “letters to Harry” and his RIBA series “Making it work – managing for real”.

James led the London initiative to design and test a leadership template for the NHS in London. This was made subsequently into a video. For 10 years, he was the strategic advisor and coach to Kings College, London helping them to rise from 96th in the world to 13th.

He is currently planning his second book on Leadership – The Way We Do Things Here.

James gives many talks and workshops
click to review a recent lecture on “Officer and Spy”.

To contact James, send an email to [email protected]