Making it Work – managing for real
Managing for real. Managing for Real is never easy. it places strain on the Leadership Teams and especially so when they are of Professional firms. few professionals (think accountants, lawyers, surgeons, academics, nurses) joined up to become eventually business managers – their passion lay in the profession itself, not its business . The Royal Institute of British Architects commissioned James Cooke and John Toppin to write a monthly column in their Journal giving advice to the leaders of architectural firms. in 2008 and 2009 when this was done Britain was in a recession. It became clear to us that the experience of architects was largely common to most areas of established professionalism and so we have published them here for general use amplified by a series of papers designed to help you deal with the difficult management issues you face day to day. Please use them and don’t hesitate to contact me for any further help.