Tel: +1. 772. 492. 1550 [email protected]

Leadership, International Talks & Consultancy

Welcome to James Cooke Enterprises, Vero Beach, Florida.

History speaks to us about Leadership. The lessons and stories of the past have never been more relevant than they are today. Globalisation, Geo Politics and the challenge of a world expanding and changing rapidly at every level makes a new collaboration of knowledge and understanding ever more urgent with every passing day and new threat.

So welcome to a collaboration with James and Andrew to help you and your organisations fly.

James pioneered leadership consulting throughout the UK and Europe. Today James Cooke Enterprises LLC brings History, Psychology and Management Experience to help build Leadership on Boards, in Teams, and with individual Leaders. –

JCE are affiliated to A-Speakers International Speakers Bureau a global speakers bureau headquartered in Europe and with offices in New York and North America.

This site will introduce you to James’s work through short films, through excerpts from his talks, through his writings and through his book “Understanding Leaders”.  Please explore the site, enjoy it, use it, and don’t hesitate to get in touch.

Latest news

Summer 2017. Vero Beach Museum of the Arts (VBMA)

Summer 2017. Vero Beach Museum of the Arts (VBMA)

James has been appointed as the Strategic Advisor to the Director of the Vero Beach Museum of Arts. A new Strategy is in  hand, a new programme of exhibitions has been developed and detailed liaison with local interest groups is under way. The VBMA, already a...

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Making it work’ your guide to running a successful business

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Recent talks

China, the United States, and World War III

Was Churchill the greatest Englishman?

The British Navy the back bone of its Empire.


James Cooke

Andrew Sowers

James Cooke Enterprises LLC was formed by James Cooke and Andrew Sowers to coordinate the growing  and unique leadership business.


The last thing you say shoud be a question. What do you think?


The quicker you discover a bad prospect - the quicker you devote your time to good ones.


Success is proportionate to: -1. The need for what you do. -2. Your ability to do it. -3. The difficulty of replacing you. Think about it, James.


Selling is not about making macho cold calls - it is about having a business development machine to win. Here are the stats: 1% of cold calls turn into sales. 15% leads turn into sales. 55% referrals turn into sales. 80% personal introductions turn into sales. Plan...


"What you do and say at the start of your presentation more than anything else will determine the outcome."

Biz Tip of the Day

Don’t send birthday or Christmas cards to your prospects – call them with a personal greeting. Far more impactful and it may open a new conversation without you having to initiate it. How do we archive these thoughts so that a reader can access them all in due course....

Biz Tip of the Day

If someone does not have a problem you can solve, you do not have a prospect. Think about it. Hilton Johnson, CoachTrainer

Biz tip of the day

The more times you can get your prospects to say yes to minor questions ("Does that sound fair enough?", "Do you like what you've seen so far?"), the more likely they will say yes to your major closing questions ("Are you ready to get started?", "Are you ready to go...

Biz Tip of the Day

If someone does not have a problem you can solve, you do not have a prospect. Think about it. Hilton Johnson, CoachTrainer

A collaboration of knowledge